3 African Apps Changing the Face of Social Commerce

Social commerce has become a major driving force in the African e-commerce landscape, and there are several apps that are leading the charge. Here are three African apps that are changing the face of social commerce:

  1. Jumia: Based in Nigeria, Jumia is a leading e-commerce platform that allows sellers to list and sell their products to a wide customer base. The app also has a social aspect, with a review and rating system that helps customers make informed purchasing decisions.
  2. MallforAfrica: This app, based in Kenya, allows users to shop at over 200 international retailers and have their purchases delivered directly to their doorstep. MallforAfrica also has a social aspect, with a referral program that rewards users for inviting their friends to join the app.
  3. Duke: Based in Africa, Duke is a social commerce app that enables anyone in Africa to sell with zero capital. The app allows users to create their own online store, list and sell their products, and connect with customers through social media.


These three apps are just a few examples of the innovative and game-changing social commerce platforms that are emerging in Africa. They are helping to bridge the gap between small businesses and consumers and are driving the growth of e-commerce in the region.