Smart pricing keeps your partnerships profitable and consistent. Pricing rules in Dukesell help Shopify merchants automate markups, protect margins, and comply with supplier policies, all without manual adjustments.

Duke (our Shopify app) integrates these pricing models directly into your store’s backend, ensuring every synced product follows predefined logic. With Cost + pricing, you set a base cost and add a fixed or percentage markup, ideal for predictable profit margins. The MAP (Minimum Advertised Price) rule enforces supplier agreements by preventing retailers from pricing products below a set threshold. Margin Guard acts as your safety net, automatically adjusting prices when supplier costs change, so your profit stays protected.

Together, these features create a dynamic pricing framework that adapts to supply and market changes in real time. For Shopify merchants managing multiple partners, this means less guesswork and fewer pricing conflicts. Learn more about Shopify’s product pricing management tools for additional setup guidance.

When implementing pricing rules in Dukesell, consider your business model. Use Cost+ for standard markups, MAP for brand-protected listings, and Margin Guard for high-volume or fast-moving inventory. These settings can be adjusted anytime in Duke’s dashboard, giving you full control while maintaining compliance across partner stores.

With pricing rules in Dukesell, your Shopify store runs on smarter automation, balancing flexibility with profitability. Install Duke today and let your pricing strategy scale with your business.